Upflow and Pennylane are building the financial infrastructure of tomorrow. With Pennylane as the single source of truth for finance and Upflow as the Financial Relationship Management (FRM) layer for cash collection, modern finance teams can finally unify their data, automate key workflows, and strengthen customer relationships, all without adding complexity.
Pennylane already powers accounting and financial operations for thousands of SMEs across Europe. By adding Upflow’s dedicated AR and collections workflows on top, finance leaders can extend Pennylane’s capabilities to improve DSO, reduce bad debt, and unlock working capital for growth.
And Pennylane puts it into practice themselves, by managing their own AR through Upflow.
A Native Integration You Can Trust
Unlike third-party connectors or middleware tools, Upflow provides a native integration with Pennylane through an official partnership. This ensures a seamless experience that is secure, reliable, and fully supported – meeting the highest technical standards.
- Reliable data syncs: Start with a complete initial sync that imports your full AR history and builds a strong foundation. From there, Upflow runs incremental, sync in real time, processing only new or updated records to maintain accuracy and eliminate discrepancies.
- Comprehensive data coverage: Customers, contacts, invoices, and credit notes are synced from Pennylane into Upflow, giving you the essential financial foundation for effective collections.
- Built for collections: While Pennylane remains your financial source of truth, Upflow is where you fully manage collections workflows, customer communications, notes, and follow-ups - ensuring flexibility while keeping data integrity intact.
- Enterprise-grade security: Protected by SOC 2 Type 2 certification, the integration guarantees compliance and security. All financial data is encrypted and safeguarded at every step.
With the technical foundation in place, here’s what finance teams can achieve once Pennylane and Upflow are connected.
Alex Louisy
CEO & Co-Founder @ Upflow
What This Integration Unlocks for Your Team
- Collect cash faster with less effort: Automate payment reminders, build personalized dunning campaigns, and schedule follow-ups at the right time. With Pennylane data flowing directly into Upflow, you reduce manual work and ensure invoices are paid on time.
- Centralize accounts receivable: Manage all customers, invoices, and payments in one place. Every record in Pennylane is synced automatically with Upflow, giving your team a unified workspace for cash collection and customer communication.
- Offer a modern payment experience: Turn payments into a positive customer interaction. Through Upflow’s branded customer portal, clients can view invoices, resolve disputes, and pay instantly using flexible methods like credit cards, direct debit, or autopay.
- Gain real-time insights and forecasts: Access dashboards that track DSO, CEI, and aging buckets with data refreshed every 10 minutes. Automated forecasts give you visibility into cash flow while analytics highlight risks before invoices become overdue.
- Collaborate with your team seamlessly: Tag colleagues, assign accounts automatically, and keep everyone aligned on follow-ups. All communication and actions happen in one place, avoiding silos and missed steps.
- Scale with confidence using AI: Upflow’s AI analyzes Pennylane data to uncover root causes of late payments and personalize outreach. AI assistants take on repetitive tasks while your team stays in control, making it possible to scale AR processes without adding headcount.
Integration Without Complexity
Getting started with Upflow and Pennylane is fast and frictionless. Here is what the process looks like:
- Clear resources: Step-by-step integration guides help you set up quickly without confusion.
- Fast implementation: With pre-built connectors and automated setup, you can be up and running in just a few minutes.
- Continuous data sync: Once live, your Pennylane and Upflow data stay aligned in real time.
- Hands-on support: A dedicated success team is available from onboarding to troubleshooting, ensuring expert guidance throughout.
- Safe testing environment: For added confidence, a sandbox environment is available so you can validate workflows before going live.
With support at every step, your team can adopt the integration smoothly and start creating value right away.
Ready to Go Further?
Upflow’s real-time, high-quality Pennylane integration ensures your finance team always works with accurate, up-to-date data.
By combining Pennylane’s financial OS with Upflow’s dedicated AR workflows, businesses can automate collections, improve efficiency, and unlock growth through healthier cash flow. Teams streamline processes, reduce DSO, and maintain financial accuracy without the pitfalls of outdated or unreliable sync methods.
Ready to experience the benefits for yourself? Sign up for our free Discover plan today.
In just a few clicks, you can connect your Pennylane account, gain instant visibility into key AR metrics, and unlock benchmarking insights tailored to your industry and business model. Explore Pennylane.
Alex Louisy
Co-founder and CEO of Upflow
Alex is the Co-founder and CEO of Upflow, where he leads the company’s mission to revolutionize how B2B businesses manage their cash flow. Backed by top-tier investors like Hedosophia, YCombinator, Hexa, and Lorimer Ventures, with more than $25m in funding to date, he is a strong advocate for financial transparency and operational excellence, bringing a founder’s perspective to the biggest challenges and opportunities in modern revenue management.
Alex developed Upflow’s widely recognized “5 Maturity Stages of Cash Collection” framework, a model that has helped hundreds of companies build scalable and efficient finance operations. He also co-hosts The Growth-Minded CFO podcast, where he engages with finance and business leaders on innovative approaches to financial leadership. His thought leadership explores the intersection of business strategy, financial discipline, and organizational growth.
As a regular contributor to Upflow’s blog, Alex shares insights on leadership, scaling SaaS businesses, and the future of B2B finance. His writing helps founders, CFOs, and revenue leaders make smarter decisions and build financially resilient companies.
FAQs
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We sync customers, contacts (from the customer email), invoices, and credit notes. By bringing this information into Upflow, you get a complete and accurate view of your accounts receivable directly from Pennylane.
Yes. While core financial data flows from Pennylane to Upflow, you can fully manage collections workflows, contacts, notes, and follow-ups within Upflow. The one-way sync gives you the flexibility to automate collections and personalize communications while keeping Pennylane as your financial source of truth.
Setup takes less than five minutes. Create an Upflow account, click on “Connect” under Pennylane, authorize access to your Pennylane account, and you are ready to sync. Upflow’s OAuth-based connection ensures a secure, hassle-free onboarding experience with no technical setup required.
Upflow performs an initial full sync of your accounts receivable history and then runs incremental syncs in real time. This keeps your data accurate and always up to date.
Absolutely. The integration is protected by SOC 2 Type 2 certification and vetted by Pennylane. All data is encrypted, ensuring enterprise-level compliance and security.
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