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Upflow Announces $5 Million in New Funding to Revolutionize B2B Payments
Alex Louisy
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April 23, 2024
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We’re excited to announce that we’ve secured $5 million in new funding to bring Payments by Upflow to market.
This Series A extension will help us bring the best of consumer e-commerce to B2B payments. Designed specifically for B2B businesses, Payments by Upflow is the next step in our vision towards transforming how B2B companies get paid – helping them make the most of the money they’ve won and continue growing their businesses without poor cash flow holding them back.
The funding was led by Lorimer Ventures, a prominent early-stage US VC firm focused on the B2B SaaS and fintech space, with participation from existing investors including Y Combinator, Hexa (eFounders) and Hedosophia.
This additional investment underscores Upflow’s commitment to prioritizing our vision, set out from the very beginning.
As Alex Louisy, CEO of Upflow, said:
Here at Upflow we believe that the actual act of paying is central to a positive customer experience. While companies are very good at going above and beyond to create a smooth customer experience in their sales and support processes, that positive experience often hits a snag when it comes to receiving payment. Emails and invoices get lost, payments get delayed, and frustration builds between the company and its customer.
Payments by Upflow positions us as a ‘Financial Relationship Management’ tool. Our vision is to use cutting edge technology to enable our merchants to make the act of paying a positive experience that fosters repeat purchase, loyalty, and brand love.
With seamless integration within the existing Upflow platform, our new payments offering will allow merchants to instantly provide online payment options to all of their customers, tailored to the complex requirements of B2B commerce.
This capital increase is a strong testament to our vision and demonstrates the trust we enjoy from new and existing investors. The new funding will provide the resources we need to reach our goals and bring B2B payment online, at a global scale.
Nick Wijnberg, Lorimer Ventures Co-Founder and General Partner, said:
Find out more about Payments by Upflow.
Alex Louisy
Co-founder and CEO of Upflow
Alex is the Co-founder and CEO of Upflow, where he leads the company’s mission to revolutionize how B2B businesses manage their cash flow. Backed by top-tier investors like Hedosophia, YCombinator, Hexa, and Lorimer Ventures, with more than $25m in funding to date, he is a strong advocate for financial transparency and operational excellence, bringing a founder’s perspective to the biggest challenges and opportunities in modern revenue management.
Alex developed Upflow’s widely recognized “5 Maturity Stages of Cash Collection” framework, a model that has helped hundreds of companies build scalable and efficient finance operations. He also co-hosts The Growth-Minded CFO podcast, where he engages with finance and business leaders on innovative approaches to financial leadership. His thought leadership explores the intersection of business strategy, financial discipline, and organizational growth.
As a regular contributor to Upflow’s blog, Alex shares insights on leadership, scaling SaaS businesses, and the future of B2B finance. His writing helps founders, CFOs, and revenue leaders make smarter decisions and build financially resilient companies.
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